Archive for December, 2009

Is this the time to make money with Viral advertising?

Saturday, December 26th, 2009

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Since a good portion of nowadays virals online (especially holiday related but not necessarily) are spread mostly by people with families and what’s most important – jobs – maybe now it finally pays off to guide them to a product itself, not just a hype or a company logo. If so we might get yet another boost in internet sales which are going up constantly anyway with various new ways. E-book virals anyone? That might be a hit of the future and I’m sure to try it as soon as ebooks will be decent (or when apple releases it’s take on the subject – january 26?)

Stupid virals directed to younger audience can also sell a product but it creates at least a two-person chain from wanting something to buying something. Without the middlemen the buying urge can be direct and more successful.
We’ll see what happens next. Aside from the holidays there are also the “office virals” since half the time in the office we spend fooling around online. What better way to waste time than with a funny video or a wacky flash animation with your boss’ face on it. Or you can even shoot your boss out of a catapult in a clever flash game and compare your score with other happy co-workers. The ad is of course for a job agency, and I bet they had a raise in pageviews after. So is holiday-office related viral a thing of the future that we should focus on the most? Probably.
Because all I don’t want for christmas is a PSP ;)
Happy new year! I hope we will see some more creative approaches and no more dancing elves or santas in 2010!

Is team creativity a bullshit myth ?

Tuesday, December 22nd, 2009

Untitled
Is it the spark that comes every once in a while and hits us in the head? Is it an idea that works? Or a skill that we can apply daily and keep up the creative pace?
Is it still creative to copy ideas from others with no real self-implied twist to them? You know, the Bad artists copy, the great artists steal – syndrome. The more I work as a “creative” person, the more I feel how vague and stupid those processes are. There are as many ego’s as there are creative designers out there, that’s a fact. But I’m starting to doubt the fact that one can be creative in a team of other so-called (or not) creatives.
It gets out of hand easily, not really depending on personality. Maybe conflicts of interests or the fact that I’ve got the american high-school motto forced into me when I was still deciding what to do in life — “There’s no I in TEAM”. Yeah, but there’s a lot of other shit in there. How come the only projects I feel are worth doing are the ones that don’t need me to rely on anyone other than myself? As egomaniac as I am, this saddens me a bit. I constantly try to believe in people and re-invent the teamwork schemes into a living, breathing, creating organism. And then we get blown off by personal attitudes, psych problems, human incompatability.
And since we are a team of humans, being paid by other humans, to sell some worthless shit to yet another group, we creatives are surely a creatively evil bunch. And even in that evil we still feel the best working solo. The lone, creation wolf. The archetype is as old as it is boring. Even set aside the morality of my employers-employers (big evil corporations, y’know) I cannot think about ONE project that I did in a team in the last few years that I was satisfied with. And guess what? As far as I can tell, even if they were a success it was only a moderate one. So is it a myth? Is it just my head?

Space’y design + Pixelmator

Saturday, December 19th, 2009


A while ago I designed the cover artwork for the “Krop” music project. The idea was to be as “from outer space” as possible, and at the same time have some of that 80′s look to it. Since that’s the decade the aliens came to earth anyway.

I used pixelmator pixelmator a 59$ photoshop wanna-be app for the Mac. It’s faster than the big brother, has a lot of the same tools (some stuff is lacking but we can’t have everthing for 59$, right?) and is pretty easy to use. If you own a mac and want to have a cheap photoshop alternative go give it a try.
I used a lot of duplicates of the character with different blurs and color settings + some painting over with a rainbow gradient and masks.
Then some noise with low opacity was added to give it a feel of the 80′s even more. I will also be in charge of the music videos to follow, so I guess it’ll also be about similar effects there too.
Go check it all out at kropband.com

Season greetings from the viral!

Wednesday, December 16th, 2009

virals

So how long can we be drawn brainlessly by “funny videos” that after a while are a common-wealth – seen by nearly everybody we know.
Are they gonna surprise us with billboards saying “In 2010 everything you know will change”? Do we really anticipate the knowledge of what will happen then? Or did we simply stop caring about it. Do we even discuss out-of-the-internet examples with anyone? Don’t think so.
Human imagination is pretty vast, so I bet there’s still a couple of good ideas undiscovered, but all in all we’ll be bound by funnier and funnier seasonal virals that we post even with the knowledge that it does more good to the maker, than to the sender. Yes, it has started. From dancing Santa with your face on him, through the last-year-hype dancing elves (elfyourself.com) up to whatever else we can come up with. Maybe a present that blows up when you open it? Smurfs-viral fun with a christmas twist? Why not. The notion that fuelled the first seasonal campaigns a couple of years back is now gone. They don’t try to impress us by the idea, just the packaging.
Dancing characters with your face on them were done before a couple of times, and this time the whole packaging made it look “fresh” and “oh so funny” to many, many adults.
But hey! Are the older parts of the internet currently more into viral than the younger?
That’s the interesting part – seasonal “fun stuff” is usually sent around by people with jobs, families, often children etc. Not by kids with too much time on their hands.
Maybe the next generation virals should be directed at the respected parents instead?
I’ve seen a catapult-a-santa viral where you could upload your face, and a good % of the faces were someone’s little babies.
So maybe there’s still hope to surprise, just by looking elsewhere?
To be continued…

Bing/Google maps API free idea giveaway ;)

Tuesday, December 15th, 2009

silver

So here’s the deal. I’m not really a microsoft person, but I checked out their “isometric view” of the maps (here’s New York) and I instantly thought of one thing – Sim City! First of all the idea itself is pretty awesome to show it this way, the perspective makes the cities more memorable as a landscape, rather than just a top-view photo.  But what can be done with it ?

Well for once – using the API which I think would be given out anyway – a new type of social sim-city style game could be created.  Let’s for one moment think that we can “destroy it all” and put nice, green grass everywhere. Then we’ll have a few types of buildings, some roads, other elements, and combine it to create a district of our own, based on the natural landscape of our city, with it’s rivers, islands, whatever. Other people can of course join the fun and start building a district of their own in the same city. Maybe even a better city-planner could be found that way (choosing the best guy for the job while working on a semi-real thing would probably make more sense than choosing him based on just promises). Possibilities are endless.

And yes – of course google is doing something similar as well – letting people build their own buildings and all. So a bunch of free API’s from both of the big fish could actually give someone with the guts to do such project, plenty of choices.

OmmWriter Equivalent for the PC ?

Monday, December 14th, 2009

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I am a mac person. But at work I’m forced to reckon with the evil empire outburst known as microsoft windows. I discovered ommWriter and got hooked on how easy it is to silence all the shit from around and focus – think. At first I thought that experience cannot be duplicated for the bulky, ugly PC world. But I was wrong. Of course it’s not the same, but the differences let me have my sanity intact – the mac and pc worlds are different after all anyway. So here it is Ladies and Gents : DarkRoom
Of course it’s free, and reminds me a bit of the good ol’ days of hackers in 80′s movies and stuff like early DOS.
The cool thing is the simplicity, combined with a way to make the black screen transparent a little bit (while set to 98% opacity it has a nice “texture” from what’s behind but nothing’s really catching the eye)
The ugly green font is supposed to be retro, but we can change the font and background colors to anything we like. This time I think white text on a semi-transparent black background does it for me!.

Cool idea – youtube doubler mashup

Monday, December 14th, 2009

ytd
A pretty cool idea for mashing up youtube clips for some stunning results. Ideas can include adding spoken-word videos to instrumental music videos (dance music anyone?) and many, many others.
It’s clear that simple ideas are a great thing, and it’s odd that it took so long to create something like that. Thumbs up.
You can see it at : http://www.youtubedoubler.com/

Viral marketing – what comes next? pt. 1

Wednesday, December 9th, 2009

viral
There are certainly many changes occurring constantly with how virals are constructed. They need to evolve with the people who get’s tricked by them, basically to keep up with the modern world’s pace.
What was a good idea a month ago, could now be obsolete, and easy to find out. Some, long time ago, all it took was a simple “name matching” quiz, and it spread like a virus. Right now the age lowers and lowers, way beyond the point of the buying consumers. Sure, they can nag their parents to buy stuff, but that still cut’s off a couple of %.
So I think it’s pretty safe to assume that the same campaign in order to work over and over again has to either:
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Your mind is a wild monkey, so let’s write

Tuesday, December 8th, 2009

omm
Sometimes revolution is in simplicity. And when my wild monkey brain gets wilder and more distracted, someone thinks of stuff like the OmmWriter
A beautiful, ambient writing app. Currently available as a free beta (for the Mac only). I got hooked. The main idea here is that it hides everything else, including the dock and navbar. All you can see is that beautiful image of a winter hill with a couple of trees. And well … text. This is all about text. Generating ideas without the blinking “new message” icons, and “you’ve got mail” icons, and many other distractions. As they say in the trailer on their website – you are alone in there, with your thoughts. And after a while the thoughts jump right through, ideas are generated, the work is flowing. Try it.

Iconized contemporary design

Sunday, December 6th, 2009

8bituse
Computer icons have found their way into creative contemporary design. How about a “My documents” folder or an 8bit tie ? Now you know what to buy your nerdy programmer friend for Christmas.
More pictures after the break and at : Design Boom site
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