Archive for February, 2010

Attention span vs Viral Videos

Sunday, February 28th, 2010

attention

Attention!

As we all know the web is not a place to indulge fully. People scan websites instead of reading them. And even if they read a large part their attention wanders off after a while and they either leave the site or switch to some other article. This is how the modern world works and it’s now common also in newspapers, magazines and other non-digital media. Except for books maybe but they’re beginning to be less and less popular unfortunately. Which makes our imaginations want more digitized fast paced action or we get bored. So basically the wheel goes round and round.

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So you’re a web design agency are you?

Saturday, February 27th, 2010

agency
There are some trends that are common of course, but they are changing constantly and evolving. Sometimes it just takes one Steve Jobs to say “Flash is a technology of the past” to turn some heads around. Unfortunately for the industry, sometimes it’s easy to shape the minds of potential customers. And that might lead to them leaving the site without ever clicking “contact us”. So what are they looking at ?

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New additions to the team.

Thursday, February 25th, 2010

We will expand pretty soon with new authors and new ideas. There will be more tutorials, more insight and a lot more studies of various subjects such as facebook and it’s influence, viral marketing, web 2.0 and 3.0 and of course design.

New textures added

Wednesday, February 24th, 2010

Grunge, bricks and some abstract ones. Keep in mind that those are free for ANY type of use, both personal and commercial. I’d appreciate a paypal donation, but it’s not mandatory. Enjoy!

So you want to make a web experience?

Tuesday, February 23rd, 2010

cereal-killer-website

Because making just websites is for underachievers.

Ok, let’s imagine for a second that we’re making a web experience of informing our potential customers about our brand, thus raising their brand awareness. Basically, we just want people to know and like the brand, what can influence them to pick our brand up the next time in their store or online. And at this point two things should matter to us as the let’s say … Sausage Flavored Cereal makers. Sure we have a cult following of our fans, and the product is great. Why wouldn’t it be? Everyone eats sausage and cereal for breakfast, and we innovated our way out of cornflakes by combining the two. So we know we have something good. And we know people move around the internet sort of like in a maze where they can also stumble upon our competition, the dreaded hamburger and pizza cereals!

iStock_000009805530XSmall

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“Simplicity” images collection

Monday, February 22nd, 2010

Simple things can be a lot of fun.
r48hndyf
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Tutorial: Stylish blue Grunge + Gradient background in Photoshop

Sunday, February 21st, 2010

Screen shot 2010-02-21 at 22.42.45

Here’s a quick little tutorial showing how to make a combination of gradient and grunge that can look stylish in any color (blue is just an example, feel free to experiment). What you need to know is only the basic tools of photoshop that are available from the left toolbar. And some basic layer skills (blending modes, opacities). This tutorial ALSO works in Pixelmator and works exactly the same so you can duplicate all the steps. Enjoy!

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Quick review : The Smashing Book

Saturday, February 20th, 2010

smashingbook

Photo of the smashing book alongside our iPad parody to prove we got it ;)

I have before me a beautiful example od DIY creativity. The Smashing Book is a compilation (but made apparently especially for the book) made by the nice people from SmashingMagazine.com . Why are they nice? Well they’re nice because they share what they know, and in the modern world information is money, so it’s nice of the to share. Sure the book costs 30 bucks + postage but after giving it a brief shuffle it’s worth it! Definitely. It doesn’t matter if you’re an experienced designer with a portfolio that when printed would have more pages than this book. It doesn’t matter if you’re a complete beginner who hearing “text-kerning” says “WTF mate?”. There’s only one group of people that won’t find this useful. The rest will love it regardless of their experience and knowledge.

So let’s pop the question

Who are those people that won’t need it though? Well the people who will not find it useful are people who don’t really learn anything by themselves. People who rely on knowledge and learning before attempting ANY tries at a subject. People that will have a full typography course before they type in their first Aa’s. These people might only benefit from the nice, easy to understand language. But they probably won’t learn much, because what Smashing Magazine did is organized the most commonly “asked questions” and answered them with both the scientific precision and clarity for the “normal” people who don’t spend their life buried in a textbook.

Is it worth the 30$?

Definitely. It’s a quick read for the first time, and then you might keep it handy since it’s almost like a bible of design, usability, productivity and more down to earth stuff like CSS and coding. That makes it universal in a way that anyone who wants to do more with their projects will want to have it somewhere close to the computer. Good job guys! Thumbs up!

Flash gradient mask / reflection tutorial using actionscript 2.0

Friday, February 19th, 2010

ball4

Ok, you’ve probably always wondered, why photoshop and other apps (like pixelmator for example) allow you to use gradient masks and Flash doesn’t? You probably blamed it on some vector mambo-jumbo and decided to live with it somehow. Well that’s not needed anymore, because with some clever techniques we can achieve this effect in Flash from version 8 and up. It works in actionscript 2.0, but it should be easy to achieve in 3.0 as well. This is a simple, quick effect that we can make having a basketball and it’s reflection underneath. What’s cool is that you can also animate the mask so the ball will bounce for example.
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The 960 grid system

Thursday, February 18th, 2010

960gridsystem

So you’re designing a website and thinking : are there any universal proportions for columns, element placement and such things? Why do some websites look so good, while others don’t even though there’s nothing visibly wrong with them? Well the devil is in the details as usual, but lucky for us we have the internets and we can use the knowledge other people learned the hard way. The 960 grid system is one of those things. It’s a set of templates for both coders and designers (pretty much a template for any major software). It was initially designed as the my-own-design-aid kit like most of us do, but it has spread and that is because of two things:
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