Archive for the ‘Advertising’ Category

Is web 3.0 a mix of 2.0 and 1.0 ?

Sunday, October 16th, 2011

Web 1.0 was all about creating content – articles, news topics, how to’s – you name it. Websites were hubs of information rather than a site with videos od a dog on a skateboard. Then the revolution came and the main focus on the web shifted from articles to people. Web 2.0 was all about being social online. And people loved it! Sure it’s counter-productive most of the time, but how convenient, right? You can now see updates and pictures of your “internet friends” from all over the world, and you don’t even need to meet with them for coffee to know what they’re up to.

Web 2.0 has generated an impressive amount of content and lured non-power-users into the internet. The amount of valuable content declined rapidly, and dogs on skateboards started to be the main focus online. Sure if you need information there’s wikipedia and wolfram alpha, which in fact is an answer to all the lazy people who can’t look up the answer themselves. So there’s more and more “social” content, more and more ads, but less quality content to browse through.

The answer? Well all those websites with funny pictures and subtitles encouraged people to at least write something under the pic. That’s creative sometimes, right? And then they share it with their average of 450 friends (who really has that many?) and it becomes another dog on a skateboard. Question sites are actually a true sign of change – people can ask about anything, and complete strangers may answer their question, which is then rated as the most valuable answer. That’s building a knowledge base right there. But when blogging shifted from serious articles towards “what I did last night with my facebook friends” I guess the last parts of web 1.0 died that evening. Facebook is trying to swallow some of that 1.0 juice by adding wikipedia answers to it’s searches, but seriously – who uses that?

Is internet eventually going to be about porn, shallow relationships with people and funny pictures only? What do you think?

Blog spam techniques keep evolving

Saturday, October 8th, 2011

Surely everyone who has ever written a blog knows, that even with akismet and all those other fancy gizmos, spam is constantly there. It can be characterized as landfills and trash dumps of modern technology, that just keeps piling up and there’s always more. But stating the existence of spam nowadays is like saying we need air to breathe. Pointless. What I want to focus on is how spam comments are evolving to trick us into clicking approve.

Here’s some statistics:

Email spam is done by about 5 million botnets, that send 88% of all spam messages. 90% of spam is in English (that’s understandable) and 91% contains links. 66% is about pharmaceutical things like viagra,cialis etc. In 2010 alone 107 billion mails were sent, out of which 89,1% was spam. Good news is that the amount of spam is decreasing by about 1% each year. The biggest fall is in email spam, because of better filters, and people simply ignoring those messages after learning how they work. A lot of spam moved to blog comments though, either to move traffic to other websites, or increase google popularity. So what kinds of spam are there?

Praise spam

Praise spam is the most common one – everyone wants to hear compliments, and if we get a comment that says “great blog! I’ve bookmarked it!” or “Great writing style, keep it up!” or thins like:

  1. This would be the best weblog for anybody who wishes to discover this subject.
  2. Wonderful article. I’m dealing with a few these issues.
  3. This is actually a very good posted post, and I have bookmarked this web site for future reference.
  4. Hi, this has been an excellent read and in addition I have bookmarked this webpage
  5. A truly amazing article. Thanks for sharing you’re wealth of knowledge with us once again
  6. It is a excellent suggestions particularly to people new to blogosphere, quick and correct information
  7. Greetings! I would just like to thank you for the first class info you have here on this post.
  8. Fantastic goods from you, man. I have understand your stuff previous to and you’re just extremely magnificent.

Help offerings (mostly SEO)

That comes from the fact that most blogs are not popular. That’s how life works and we should learn to deal with it. So when we see a help offer: to boost our stats, to earn more money, whatever – we unintentionally take notice of that comment before realizing it is spam. Some people apparently don’t realize that, because the spam bots are still doing this.

  1. Hello, I found your website by searching Google, but I noticed it was not on the first page.
  2. I found you on Google so I thought I’d share this tip with you. There is a WordPress SEO addon that does automated SEO for your blog
  3. make your blog a source of income that can count on
  4. My team provides professional article writing, and we are able to do it for $0.01 per word – that’s $4 for a 400 word article.
  5. There are a lot of approaches in which you can preserve cash.
  6. Hi, check how to make more money with your blog

Pointing out mistakes (that’s a new one)

If praise isn’t really your thing, maybe criticism is. Or maybe if a bot is smart enough (yeah, right!) to criticize you, then it’s not a bot, but a real comment you can approve? Silly them ;)

  1. of course like your web site but you have to check the spelling on quite a few of your posts
  2. I’m not sure I completely agree with the point and view

Total gibberish and idiomatic idiocy

Sometimes what we get is a string of words or phrases taken from books, randomized and weird. It looks like it’s some twisted, drug induced poetry and sometimes it is. I actually like this type of spam sometimes – especially when I can compile a couple of those into a song, that’s as deep lyrically as Radioheads gibberish ;) (I still like their music though)

  1. you command get got an edginess over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this increase.
  2. A fall into a pit, a gain in your wit
  3. Great mens sons seldom do well

We can learn to fight it or we can learn to ignore it. But we must be aware that bots are a considerable part of our reader base. So this post is a tribute to them. Thank you for visiting my site bots! ;)

 

 

The more heads the longer the development

Wednesday, October 5th, 2011

Sure people can fool you with washed-up phrases like “there’s no I in TEAM” and such, but the truth in the design community is a little different. Actually the more people involved in a project, the more fragmented it will be. Think of it as an android headset, with all the resolutions, different processors and performance, and a design needs to now fit it all.

With iPhone’s it’s a bit easier – there’s the iPhone (sure, two resolutions, but that’s easy – just double) and you can create something for it actually being sure it will look and work the same. Well let’s not jump into that analogy too far, I hope you got it. The more people involved, the less stable the design is. Thus the best teams are usually the smallest.

Thinking about the successes of recent years in mobile apps and games, (well aside from Rovio) most of the biggest, most creative ideas came from small, 2-3 people teams. Sometimes it can even be a one person, and then the vision is completely as it was imagined from the beginning.

Is it even possible to create something good with a team larger than two people anymore? Well we just need to wait and see.

How did Apple’s Website change over the years

Saturday, February 12th, 2011

Apple has always been known for superior product design. But does it also apply to it’s website? We looked back into the web archive and came up with images from nearly every year, starting in 1998. The last picture is from 2011, and there’s very little change between 2008 and today. Take a look:

 

 

 

 

 

 

 

 

 

 

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Funny Blackberry and Apple spoof

Friday, January 21st, 2011

Watch this video, it’s actually a funny take on the technology wars. Something else for a change.

Minimalist redesigns of the known brands

Tuesday, December 21st, 2010

Antrepo Design has decided to redesign the product packaging for a couple of known brands towards a simpler, minimalistic and elegant approach. The thing is, their designs in nearly every case are spot on and should be considered by those brands if they want to stand out.
See more after the break.

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Another iPad only magazine

Sunday, November 28th, 2010

Will it redefine the interfaces for tablet publishing? Will that in turn redefine the web as we know it a little bit? We’ll have to wait and see. Right now they have a pretty neat and at the same time grungy/electronic Tron cover with animations and flashes known from some thriller movies. That might be fun. We’re witnessing some sort of future here, and another one when “The Daily” comes out. Exciting times to be a web designer. A lot of new trends will emerge REALLY soon. See the vid :

Project magazine cover video from Project on Vimeo.

Advertising a new technology was always a big deal

Saturday, November 13th, 2010

Here’s a little ad from the 60′s telling you that color is the new black&white when it comes to television. And with color being a great new feature you’ll be able to … well, see colors on your tv instead of guessing them from the shades of gray. What a time we live in!

Creative Windows ad – mac vs pc all over again

Thursday, November 11th, 2010

The Mac vs PC war has been fought ruthlessly all over the interwebs for at least a decade now, both on the advertising and on social front. And as with any controversial subject there are fans of both sides. But Microsoft didn’t really make creative ads before, and now it’s trying to show that PC’s are not “square” and “office and games” only and can be used to make really nice, creative things. Good! Because in the end the machine is just the means to achieving a goal that comes up in the mind of it’s creator. And the mind is not yet branded with any logo. See the cool video below :

Interfaces of the present

Tuesday, November 9th, 2010

Since the Washington Post made an iPad app too, I think it’s both the time to elaborate on interfaces and the time to admit, that the change is surely coming. The dying press industry can actually revive with this new medium, which is good because we need well written content. There’s nothing wrong with amateur bloggers, but the most valuable content is and will always be made by professional writers and journalists. So now we have the chance to try those out because the new york times, washington post and newsweek all made really nice applications that bring the press to the new medium. And of course they will also be available on other tablets when they finally come out. And that leads to a conclusion that there’s another change in interfaces coming.

Apparently a click to view interface doesn’t really work with press on a tablet. No, every one of the magazines has swiping motion to change pages / browse through articles. People don’t like to point and click, they like to browse. And what’s more natural than a swiping motion? Right!

And since the tablets are slowly taking over, we might want to consider websites that are also navigated that way (or can be navigated with both regular and modern touch controls). That might lead to a regression of thought, because we’re actually coming back to the system that was dominant before the PC revolution. And this system is already catching on. So it might either be a case of nostalgia, or simply a way to do it right. And if it’s the latter we should consider that with all of our feature layouts.

Below you can see the AD for washington post, pretty funny, especially the last sentence ;)