Web 1.0 was all about creating content – articles, news topics, how to’s – you name it. Websites were hubs of information rather than a site with videos od a dog on a skateboard. Then the revolution came and the main focus on the web shifted from articles to people. Web 2.0 was all about being social online. And people loved it! Sure it’s counter-productive most of the time, but how convenient, right? You can now see updates and pictures of your “internet friends” from all over the world, and you don’t even need to meet with them for coffee to know what they’re up to.

Web 2.0 has generated an impressive amount of content and lured non-power-users into the internet. The amount of valuable content declined rapidly, and dogs on skateboards started to be the main focus online. Sure if you need information there’s wikipedia and wolfram alpha, which in fact is an answer to all the lazy people who can’t look up the answer themselves. So there’s more and more “social” content, more and more ads, but less quality content to browse through.

The answer? Well all those websites with funny pictures and subtitles encouraged people to at least write something under the pic. That’s creative sometimes, right? And then they share it with their average of 450 friends (who really has that many?) and it becomes another dog on a skateboard. Question sites are actually a true sign of change – people can ask about anything, and complete strangers may answer their question, which is then rated as the most valuable answer. That’s building a knowledge base right there. But when blogging shifted from serious articles towards “what I did last night with my facebook friends” I guess the last parts of web 1.0 died that evening. Facebook is trying to swallow some of that 1.0 juice by adding wikipedia answers to it’s searches, but seriously – who uses that?

Is internet eventually going to be about porn, shallow relationships with people and funny pictures only? What do you think?